More than 50 million college and pro football fans watching FOX last weekend viewed the upcoming promos for the December 22 and March 16 fight cards.
The Premier Boxing Champions (PBC) and FOX connection is re-introducing boxing to a broad national audience.
Last weekend’s stretch of college and NFL games on FOX included promos for the December 22nd PBC on FOX event (8 p.m. ET/5 p.m. PT) featuring undefeated twin brothers Jermall and Jermell Charlo defending their world titles in separate bouts.
These promos were seen by 23.4 million viewers during the NFL’s Sunday late afternoon games; 14.4 million during the early afternoon game; 8.8 million during Saturday’s Big Ten Championship and 4.1 million during the Pac 12 Championship.
This demonstrate the scope and steady exposure FOX delivers for PBC boxers over their various platforms. Last Thursday, WBC world lightweight champion Mikey Garcia made an appearance during the FOX NFL game between the Dallas Cowboys and New Orleans Saints. The game registered the highest-ever rating for a Thursday Night Football game.
Similarly, on Thursday, November 22nd, IBF world welterweight champion Errol Spence Jr. posed with Cowboys owner Jerry Jones during Dallas’ Thanksgiving game versus the Washington Redskins. That drew an estimated 30.8 million viewers.
Garcia, an unbeaten four-division world champion, is moving up two weight classes to take on one of boxing's top pound-for-pound fighters in Spence. The pair of champs headline a FOX pay-per-view card (9 p.m. ET/6 p.m. PT) March 16, 2019 at AT&T Stadium in Arlington, Texas—the home of the Dallas Cowboys.
The December 22nd PBC on FOX show has been promoted during each of these games. The inaugural event features three televised matches. In the main event, older twin, Jermall Charlo, will defend his interim WBC world middleweight title versus former title contender Willie Monroe Jr. Younger twin, Jermell will put his WBC world junior middleweight belt on the line versus two-time title challenger Tony Harrison. The televised portion opens with a heavyweight contest, featuring top-contender Dominic Breazeale versus Carlos Negron.
For a complete look at all the upcoming PBC on FOX fights, check out our fight schedule.